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The original was posted on /r/tvplus by /u/Saar13 on 2026-04-22 21:35:18+00:00.
From Business Insider:
Apple's streaming service averaged 2.1 million monthly sign-ups in the US from March 2025 to last month, according to data firm Antenna. That's in line with Disney+ and HBO Max and well above Netflix, though the already-massive streamer has less room for growth. Antenna also found that Apple TV's monthly cancellation rate had fallen from 6.3% last March to 4.8% last month. (Meanwhile, Netflix's quit rate has been steady at around 2%.)
Unlike its Hollywood rivals, Apple doesn't need hundreds of millions of subscribers to succeed, since it uses streaming to support other businesses like its hardware and its Apple One bundle. At the same time, Ternus certainly doesn't want to waste money that could be put elsewhere, like into AI investments.
"The real test for Ternus will be whether he empowers his streaming team creatively," Mike Proulx said. "Apple TV succeeds not by acting like Netflix, but by acting like Apple."
Full Report: https://www.businessinsider.com/apple-tv-future-new-ceo-john-ternus-services-streaming-hollywood-2026-4